Medicine and Mathematics Essay Example | Topics and Well Written Essays - 750 words

Medicine and Mathematics - Essay Example This can, probably, be a meticulously suitable premise of physiology which is a quantitative science. Today, mathematics is applied in the every-day life while facilitating health care for people around the world. Statistical graphs of epidemics, success rates of treatments, X-rays and CAT scans are some of the examples where mathematics is applied by all mathematical professionals. CAT Scans are one of the most advanced ways in which medical veterans bring math into use. A CAT scan is a special kind of x-ray known as a Computerized Axial Tomography Scan. A standard x-ray is capable of providing with a two-dimensional view of a specific part of the body. Further, if a smaller bone is concealed amidst the x-ray machine and the larger bone, it is not possible to view the smaller bone which is like a shadow (Article, 2009). The process has developed commonly and it is quite difficult to understand the way it has developed into a miracle. CAT scan has the capability of providing an image of what a real segment would look like, however, without any real slicing (Phillips, 1999). This technique is strongly reliant on the X-ray penetrability of various tissues, similar to the conservative X-ray imaging. However, the difference lies with the fact that here, as an alternative to a single 2-dimensional X-ray image, a sequence of 1-dimensional X-ray images, which is clicked from various angles, is coalesced again mathematically into a single image of a 2-dimensional segment. Mathematics allows the reconstruction of a 2-dimesional cross-section of an entity from a sequence of 1-dimensional samplings of similar density. This technology is called the Radon Transform (Phillips, 1999). 2.2 Analysis of DNA DNA filaments are comprised of a number of joint molecules called nucleotides. Particular groups of these molecules tend to perform definite functions that are known as genes which reside in the nuclei of cells. Genes are comprised of codes for manufacturing essential substances for the body. With efficacious coding for proteins, genes have the propensity of recognizing the sequence of events which produce the traits of bodies, such as from blue eyes to blond hair, or even allergies. The passage of genes through generations helps passing on the traits as well. In case of alteration of the genes, traits are altered too, often leading to harmful results. Fascinatingly, segments of DNA tend to break and unite, thereby, scuffling the order of genes. As a result, for the reason that such changeovers possess mathematical prospects, there are various features of DNA which can be derived by knowing such prospects (Casey, 1992). Here, mathematics matches genetic sequences and such researches give way for many other aspects of genetic research as well. 2.3 Molecular Modeling Various algorithms have been deduced for molecular modeling

Should the legislature of the state of texas pass senate bill 11 and Essay

Should the legislature of the state of texas pass senate bill 11 and senate bill 17 - Essay Example The two bills that were discussed were the SB 11, the campus carry bill and SB 17, the open carry bill (Habib 43). The bills passed and forwarded to the committee and the Senate respectively for considerations to be done. The Texas Moms Demand Action Chapter for the American Presidents Gun Sense has been advocating some strict gun regulations (Hupp 45). The president has had the chance to testify at the end of the day opposing both the SB 11 and SB 17 bills. The bills operate by expounding the system of the state for hidden handgun licenses. The system allows for those who are over the age of 21 to pass a check on criminal background and complete the safety and proficiency training to be allowed to carry concealed handguns (Lott 18). The SB 11 bill if passed will allow for those who have qualified for a CHL to carry their guns even inside the classrooms of buildings on college campuses. Presently, those who hold the CHL may carry the guns on campus but they are not allowed to carry them on the college buildings. The laws on taxes also allow the holders to carry other long guns such as the shotguns and rifles (Smith 25). The SB 17 bill, on the other hand, will expand the existing laws to allow the CHL holders to carry their handguns openly. Consequently, the topic of whether those who hold CHL tend to be law abiding and safe is paramount for the lawmakers to put into consideration as they debate on passing the two bills (Ludwig and Lott 20). The Texas based public security department has also posted the conviction rates done to the CHL holders compared to the general population of Texas on their website that date way back from 1996. Although, the DPS does not in any case consider the convictions made to the CHL h olders to be final until a year elapses after the convictions have been made (Tanne 14). The time is given to allow appeals to be done and to generate the reports at

A Review of Bathing Beauties Essay Example for Free

A Review of Bathing Beauties Essay Anna Schnur-Fishman presents a compelling argument for teaching healthy body image and self esteem in her article â€Å"Bathing Beauties†. Set in the communal shower of a summer camp, Schnur-Fishman described how she and her friends developed their positive body image. Through group support and open conversations, the girls who showered in the communal shower and learned that beauty was not what they saw on TV or on a billboard. In fact, they learned that no one really looked like those images. And through this communal showering the girls learned to love their bodies and all their imperfections. These experiences and lessons were such that Schnur-Fishman and her friends have carried then throughout their lives. Anna Schnur-Fishman makes several interesting and valid points in favor of the communal showering in the BIK. First she discussed the idea of community support. According to Schnur-Fishman, everyone had to shower together, so no one was judgmental of another’s bodies. In fact, Schnur-Fishman, discussed one conversation where all the girls said out loud one thing they did not like about themselves. As a friend of the author’s stated, she never noticed the flaws the other girls. The realization showed her that if she was not paying attention to others flaws, others were not paying attention to hers. This exercise instilled in them that girls can feel beautiful no matter what they may think is wrong with their bodies. This is a beautiful idea because, as Schnur-Fishman notes, outside American culture often does not provide young girls this type of support. Instead, our culture, more than any other, pushes an unrealistic image of female beauty. Schnur-Fishman continued to discuss the idea of multigenerational exposure. At peak shower times, the age range in the shower could be from 8-25 years old. This allowed for the older girls to really be role models for the younger girls. In today’s culture, young girls look up to actresses and models, these images do nothing but further warp a girl’s sense of self and body image. Following in line with this idea, the author stated that the BIK was â€Å"a reality check†. Again, no one is perfect. The only way for a young girl to learn this is to see that others have flaws and no one really pays them any attention. Schnur-Fishman also stated that she believed the communal shower was a way to â€Å"push back against American culture†. By feeling good about oneself and not being ashamed, a girl has power over what the mainstream culture is trying to teach her. She mentioned that how good they felt should have been criminal. Schnur-Fishman made a valid point here because it often does seem very unacceptable for a female to feel good about herself. Find a group of females and listen to their conversation. Chances are you will hear them complain about how bad they look or how fat they feel. You can almost guarantee that if one of the females said something positive about themselves, she would get the cold shoulder or some negative response from the others (eyes rolling, fake, shallow agreement, talking behind her back when she goes to the bathroom, etc). The last point the author discussed was the joy she felt in the BIK. She stated that it was liberating, being free and remembering what is was like before she cared about her body. It gave her and the other girls the chance to relax and let loose. They did not have to try to up hold any type of image. I think the Schnur-Fishman made some very good points. It is unfortunate that even in today’s culture, were we say we promote healthy living and encourage self esteem, so many girls suffer. The images we show our young girls and the words we say contradict each other, only confusing ours girls into personally insecurities. We tell them to love them selves no matter what they look like. Then we show them that beauty is comes in tall and skinny package, with clear skin. This unrealistic body image is causing more emotional and health related problems among our young girls than sometimes we care to realize. Giving our young girls opportunities to feel good about them self is only the first step to reclaiming their own personal power.

Effect of Short Range Correlation

Effect of Short Range Correlation The effect of short range correlation on the nuclear charge density distribution, elastic and inelastic electron scattering coulomb form factors of 16O nucleus Abdullah S. Mdekil Abstract The effect of the short range correlation on the charge density disribution, elastic electron scattering form factors and inelastic Coulomb form factors is studied for the two excited states (6.92 and 11.52 MeV) in is analyzed. This effect (which depends on the correlation parameter) is inserted into the ground state charge density distribution through the Jastrow type correlation function. The single particle harmonic oscillator wave function is used with an oscillator size parameter The parameters and are considered as free parameters, adjusted for each excited state separately so as to reproduce the experimental root mean square charge radius of In inelastic coulomb (longitidinal) form factors of 16O, two different models are employed for . In the first model (model A), is considered as a closed shell nucleus. Here, the model space in does not contribute to the transition charge density, because there are no protons outside the closed shell nucleus . In the second model (mo del B), the nucleus of is assumed as a core of with 2 protons and 2 neutrons move in and model space. It is found that the introduction of the effect of short range correlations is necessary for obtaining a remarkable modification in the calculated inelastic Coulomb form factors and considered as an essential for explanation the data amazingly throughout the whole range of considered momentum transfer. Keywords: charge density distribution, elastic charge form factors, inelastic longitudinal form factors, short range correlation. 1-Introduction Electron scattering provides more accurate information about the nuclear structure for example size and charge distribution. It provides important knowledge about the electromagnetic currents inside the nuclei. Electron scattering have been provided a good test for such evaluation since it is sensitive to the spatial dependence on the charge and current densities [1, 2, 3]. Depending on the electron scattering, one can distinguish two types of scattering: in the first type, the nucleus is left in its ground state, that is called elastic electron scattering while in the second type, the nucleus is left on its different excited states, this is called inelastic electron scattering [4, 5]. In the studies of Massen et al. [6-8], the factor cluster expansion of Clark and co-workers [9-11] was utilized to derive an explicit form of the elastic charge form factor, truncated at the two-body term. This form, which is a sum of one- and two-body terms, depends on the harmonic oscillator parameter and the correlation parameter through a Jastrow-type correlation function [12]. This form is employed for the evaluation of the elastic charge form factors of closed shell nuclei and in an approximate technique (that is, for the expansion of the two-body terms in powers of the correlation parameter, only the leading terms had been kept) for the open and shell nuclei. Subsequently, Massen and Moustakidis [13] performed a systematic study of the effect of the SRC on and shell nuclei with entirely avoiding the approximation made in their earlier works outlined in [6-8] for the open shell nuclei. Explicit forms of elastic charge form factors and densities were found utilizing the fac tor cluster expansion of Clark and co-workers and Jastrow correlation functions which introduce the SRC. These forms depends on the single particle wave functions and not on the wave functions of the relative motion of two nucleons as was the case of our previous works [14-20] and other works [6,21,22]. It is important to point out that all the above studies were concerned with the analysis of the effect of the SRC on the elastic electron scattering charge form factors of nuclei. There has been no detailed investigation for the effect of the SRC on the inelastic electron scattering form factors of nuclei. We thus, in the present work, perform calculations with inclusion this effect on the inelastic Coulomb form factors for closed shell nucleus. As a test case, the is considered in this study. To study the effect of SRC (which depends on the correlation parameter on the inelastic electron scattering charge form factors of considered nucleus, we insert this effect on the ground state charge density distribution through the Jastrow type correlation function [12]. The single particle harmonic oscillator wave function is used in the present calculations with an oscillator size parameter The effect of SRC on the inelastic Coloumb form factors for the two excited states (6.92 and 11.52 MeV) in is analyzed. 2. Theory Inelastic electron scattering longitudinal (Coulomb) form factor involves angular momentum and momentum transfer and is given by [23] (1) where and are the initial and final nuclear states (described by the shell model states of spin and isospin ), is the longitudinal electron scattering operator, is the center of mass correction (which removes the spurious states arising from the motion of the center of mass when shell model wave function is used), is the nucleon finite size correction and assumed to be the same for protons and neutrons, A is the nuclear mass number, is the atomic number and is the harmonic oscillator size parameter. The form factor of eq.(1) is expressed via the matrix elements reduced in both angular momentum and isospin [24] (2) where in eq. (2), the bracket ( ) is the three- symbol, where and are restricted by the following selection rule: (3) and is given by The reduced matrix elements in spin and isospin space of the longitudinal operator between the final and initial many particles states of the system including configuration mixing are given in terms of the one-body density matrix (OBDM) elements times the single particle matrix elements of the longitudinal operator [25] (4) where and label single particle states (isospin included) for the shell model space. The in eq. (4) is calculated in terms of the isospin-reduced matrix elements as [26] (5) where is the isospin operator of the single particle. (6) The model space matrix element, in eq. (6), is given by (7) where is the spherical Bessel function and is the model space transition charge density, expressed as the sum of the product of the times the single particle matrix elements, given by [26]. (8) Here, is the radial part of the harmonic oscillator wave function and is the spherical harmonic wave function. The core-polarization matrix element, in eq. (6), is given by (9) where is the core-polarization transition charge density which depends on the model used for core polarization. To take the core-polarization effects into consideration, the model space transition charge density is added to the core-polarization transition charge density that describes the collective modes of nuclei. The total transition charge density becomes (10) According to the collective modes of nuclei, the core polarization transition charge density is assumed to have the form of Tassie shape [27] (11) where is the proportionality constant given by [14] (12) which can be determind by adusting the reduced transition probability to the experimental value, and is the ground state charge density distribution of considered nuclei. For the ground state charge densities of closed shell nuclei may be related to the ground state point nucleon densities by [28, 29] (13) in unit of electronic charge per unit volume (e.fm-3). An expression of the correlated density (where the effect of the SRCs is included), consists of one- and two-body terms, is given by [13] (14) where is the normalization factor and is the one body density operator given by (15) The correlated density of eq. (14), which is truncated at the two-body term and originated by the factor cluster expansion of Clark and co-workers [10-12], depends on the correlation parameter through the Jastrow-type correlation (16) where is a state-independent correlation function, which has the following properties: for large values of and for It is so clear that the effect of SRCs, inserted by the function becomes large for small values of SRC parameter and vice versa. The one-body term, in eq. (14), is well known and given by (17) where is the occupation probability of the state and is the radial part of the single particle harmonic oscillator wave function. The two-body term, in eq. (14), is given by [13] (18) where (19) The form of the two-body term is then originated by expanding the factor in the spherical harmonics and expressed as [13] (20) where (21) and is the Clebsch-Gordan coefficients. It is important to point out that the expressions of eqs. (17) And (20) are originated for closed shell nuclei with where the occupation probability is 0 or 1. To extend the calculations for isotopes of closed shell nuclei, the correlated charge densities of these isotopes are characterized by the same expressions of eqs. (17) and (20) (this is because all isotopic chain nuclei have the same atomic number but this time different values for the parameters and are utilized. The mean square charge radii of nuclei are defined by (22) where the normalzation of the charge density distribution is given by (23) 3-Results and discussion The ground state CDD is calculated by eq.(13) together with eqs. (14), (17) and (20). The calculated CDD without (with) the effect of the SRC [i.e., when the correlation parameter is obtained by adjusting only the parameter (the two parameters and ) so as to reproduce the experimental root mean square (rms) charge radii of nuclei under study. The elastic electron scattering charge form factors which is simply the Fourier transform of the ground state CDD. In Fig. 1, we compare the calculated CDD [Fig. 1(a)] and elastic charge form factors [Fig. 1(b)] of with those of experimental data (the open circles). In Fig. 1, we compare the calculated CDD [Fig. 1 (a)] and elastic charge form factors [Fig. 1 (b)] of with those of experimental data (the open circles). The dashed curves are the calculated results without the inclusion of the effect of the SRC obtained with and fm. The solid curves are the calculated results with including the effect of the SRC obtained with fm-2 and fm. It is important to point out that the parameters and employed in the calculations of the dashed and solid curves are chosen so as to reproduce the experimental rms charge radius of Fig. 1 (a) illustrates that the calculated CDD of the dashed curve (without the effect of the SRC) is in such a good agreement with that of the experimental data, and the solid curve (with the effect of the SRC) is not in such a good agreement with that of the experimental data, e specially in the central region ( fm) of the distributions. The inclusion of SRC has the feature of reducing the central region of the distribution as seen in the solid curve of this figure. Inspection to the Fig. 1 (b) gives an indication that the solid curve is better describing the experimental data than that of the dashed curve, particularly in the region of momentum transfer fm-1. The rms charge radius calculated with the above values of and is 2.621 fm, which is less than the experimental value by 0.097fm, which corresponds to a decrease of nearly 3.6 % of the experimental value. Fig. 1. The calculated CDD and elastic charge form factors are compared with those of experimental data. The dashed curve corresponds to the values for the parameters and fm, the solid curve corresponds to the values for the parameters fm-2 and fm while the open circles and the triangles in Figs. 1 (a) and 1 (b) are the experimental data taken from [30] and [31], respectively. The effect of the SRC on the inelastic Coulomb form factors is studied for the two excited states (6.92 and 11.52 MeV) in. Core polarization effects are taken into consideration by means of the Tassie model [eq. (11)], where this model depends on the ground state charge density distribution. The proportionality constant [eq. (12)] is estimated by adjusting the reduced transition probability to the experimental value. The effect of the SRC is incorporated into the ground state charge density distribution through the Jastrow type correlation function [12]. The single particle harmonic oscillator wave function is employed with an oscillator size parameter The charge density distribution calculated without the effect of the SRC depends only on one free parameter (namely the parameter), where is chosen in such away so as to reproduce the experimental rms charge radii of considered nuclei. The charge density distribution calculated with the effect of the SRC depends on two free parameters (namely the harmonic oscillator size parameter and the correlation parameter), where these parameters are adjusted for each excited state separately so as to reproduce the experimental rms charge radii of considered nuclei. Two different models are employed for. In the first model (model A), is considered as a closed shell nucleus. In this model, the proton occupation probabilities in are assumed to be and Here, the model space in does not contribute to the transition charge density [i.e. ], because there are no protons outside the closed shell nucleus . Accordingly, the Coloumb form factors of come entirely from the core polarization transition charge density. In the second model (model B), the nucleus of is assumed as a core of with 2 protons and 2 neutrons move in and model space. In this model, the proton occupation probabilities in are assumed to be and Here, the total transition charge density [eq. (10)] comes from both the model space and core polarization transition charge densities. The OBDM elements of are generated, via the shell model code OXBASH [32], using the REWIL [33] as a realistic effective interaction in the isospin formalism for 4 particles move in the and model spac e with a core. In Table 1, the experimental excitation energies (MeV), experimental reduced transition probabilities (fm) and the chosen values for the parameters and for each excited state (used in the calculations of model A and B) in and are displayed. The root mean square (rms) charge radius calculated in both models with the effect of SRC is also displayed in this table and compared with that of experimental result. It is evident from this table that the values of the parameter employed for calculations with the effect of SRC are smaller than that of without SRC ( fm) . This is attributed to the fact that the introduction of SRC leads to enlarge the relative distance of the nucleons (i.e., the size of the nucleus) whereas the parameter (which is proportional to the radius of the nucleus) should become smaller so as to reproduce the experimental rms charge radius of the considered nuclei. Inelastic Coloumb form factors for different transitions in are displayed in Figs. 1 and 2. The calculated inelastic form factors obtained with model A are shown in the upper panel [Figs. 1(a)-2(a)] of the above figures whereas those obtained with model B are shown in the lower panel [Figs. 1(b)- 2(b)] of the above figures. It is obvious that all transitions considered in, presented in the above figures, are of an isoscalar character. Besides, the parity of them does not change. Here, the calculated inelastic form factors are plotted versus the momentum transfer and compared with those of experimental data. The dashed and solid curves are the calculated inelastic Coloumb form factors without and with the inclusion of the effect of the SRC, respectively. The open symbols are those of experimental data taken from [34, 35]. Table1. The experimental excitation energies and reduced transition probabilities, the chosen values for and as well as the rms charge radius calculated with the effect of the SRC of 16O. (fm) Model B Model A fm2L) (MeV) State (fm) (fm-2) (fm) (fm) (fm-2) (fm) [30] 2.704

The Mexican Revolution: An Overview Essay -- Essays Papers

The Mexican Revolution: An Overview Throughout its history Mexico has had many revolutions. The most famous perhaps is the Mexican Revolution from 1910-1920. The people of Mexico were getting tired of the dictator rule of President Porfino Diaz. People of all classes were fighting in the revolution. The middle and upper classes were dissatisfied with the President’s ways. The lower and working class people had many factors such as poor working conditions, inflation, inferior housing, low wages, and deficient social services. Within the classes everyone was fighting; men, women, and children all contributed to the fight for freedom from Diaz (Baxman 2). This revolution proved to be the rise and fall of many leaders. In the beginning of his reign, Diaz was almost ideal and had great intentions for Mexico. He created a more stable government and got rid of crime. The quality of life was improved. The government was made stronger by dispatching governors to the various areas of Mexico. The army was also made stronger by professionializing it. The police force readily enforced Diaz’s laws. Diaz also relied on a group of aristocrats as advisors. As Mexico grew, structurally and economically, foreign films invested in the area. The money from the films helped Diaz to build highways, railroads, telegraph lines, oil fields, and rejuvenate the mining industry. New industries were also created and in fifty years Mexico had transformed itself from a third world country to the ideal model of a developing country (Summary 3-4). Although these things helped to build up Mexico, they also were the factors in the destruction of Diaz. The people in power became wealthy but the rest of the population remained impoverishe... ...r lifestyle (Baxman 2-3). Everyone in Mexico was affected by The Mexican Revolution. Whether they were fighting for their freedom or wanted to escape the chaos, they were affected by the rise and fall of power. It also affected some people in the United States as Mexican immigrants came into the U.S. People fought for their freedom and after many years of fighting were able to achieve that. Sources: Author Unknown. Summary of the Mexican Revolution. [Online] http://www.geocities.com/CapitolHill/Lobby/9980/PAPER.HTML,year unknown. (Accessed 3/12/99). Baxman, Cindy. History of the Mexican Revolution, 1910-1920. [Online] http://ac.acusd.edu/History/projects/border/page03.html, 1998. (Accessed 3/12/99). Consul General. The Mexican Revolution. [Online] http://www.mexconnect.com/MEX/austin/revolution.html, 1996. (Accessed 3/12/99).

Censorship :: essays research papers

Censorship by definition is the suppression of words, images or ideas that are â€Å"offensive†. It occurs when certain people succeed in imposing their personal or moral values on others. The debate over censorship deals mainly with the first amendment and whether it is constitutional for a group of people to decide what is right for other people. It has exploded within recent years with the advent of the Internet. Many different kinds of people can and are considered censors. Parents, teachers, administrators and employers who forbid others to speak in certain ways can be censors. In fact, the word censor actually comes from ancient Rome, which referred to someone whose job it was to oversee morals and conduct. Before I get into censorship on the Internet, here are other cases of censorship: Perhaps the first known case of censorship occurred in 1873 with the passing of the Comstock law by Congress. The law was advocated by Anthony Comstock, head of the Society for the Suppression of Vice (Explain vice). The law forbade the mailing of anything, in his opinion, lewd, obscene or indecent. In his life burned 120 tons of books and art including the works of Chaucer- Caterbury Tales, Oscar Wilde, Ernest Hemmingway, Eugene O’Neill and John Steinbeck. Censorship primarily occurs in the arts, especially music. The PMRC or Parents Music Resource Center finally after about a decade of pushing forced the RIAA or Recording Industry of America to start use labeling systems and logos such as â€Å"Parental Advisory – Explicit Lyrics†. However, the putting of the labels on the records was left entirely to the record companies who neglected the sticker on many deserving albums. In 1992, Washington became the first state to pass a law forbidding the purchase of cdâ⠂¬â„¢s with certain logos if you’re under 18, this law was quickly deemed unconstitutional. Some performers have been banned from performing certain songs in certain places, for example Ozzy Osbourne was sued thrice after three teens committed suicide and their parents blamed his lyrics in â€Å"Suicide Solution†, Ice-T was heavily protested for his song Cop Killer in the early 90’s which promoted violence specifically on police. Madonna was arrested in Toronto after she ignored warnings of her potential arrest and went on with her normal act of acting out masturbation on stage. The debate over music most definitely flared up again after the shootings at Columbine in which Marilyn Manson was once again accused of causing horrible crimes as many people continue their war with him and his music.

Creative Brief GAP Inc.

The launch of the Americana khakis for the young professional, in other to reconnect with the Identity of what GAP Inc. Comfortable, stylish, quality, strong American brand. Ill. Description of product or service. Gap Inc. And Its preppy khakis feel more comfortable, lightweight, wrinkle worry free, excellent fit, resistible, washes and finishes, with best quality fabric for an average rice point of $54. 5. They are durable and last longer, also with new shapes for every young men and women with family that has no time and would like a quality product. IV. Why are we trying to accomplish with this communications piece? To reconnect the customer with the brand identity and regain the that young old growing customer, offering khakis at affordable price, but also offering more stylish and exciting, relatively conservative, and functional khakis to use anytime. Let always to look in-style, casual at work, at home, and at play.V. What Is the tonality of the ad? The tonality of the ad camp aign with Khakis will be creative. Fun, excellent. Connecting with past. The aim is to bring back and keep our loyal customers with Khakis classical style. By remaking the old ads from the ass's, with famous music songs of today dancing, playing, and working with the Khakis. VI. Who/What is our competition? American Eagle Outfitters, J. Crew, Firebombed & Fitch, Express, Reportable, Banana Republic, Old Navy, H and J. C Penny VI'. Who Is the target consumer?It is aim to young professional men and women ages 25 – 40 who have disposable 1 OFF commitment to brand loyalty and want to look good while keeping their purchases within their budget. They wear khakis to feel: comfortable and in style too. People wearing these khakis pants should feel natural, relaxed, and authentic. VIII. What is our single most persuasive idea? Khakis are classic, bringing back durable but also chic and fashionable every drawer and GAP Inc. , Go Khakis this season. The quality and services also importa nt role in the brand. ‘X.Why should our target believe the promise? For years GAP Inc. Offers good quality, simple, classic yet comfortable American style with this we reinforce and reconnect with the consumer and American tradition of the Khakis. X. What is personality for this product or service? Preppy and young professionals X'. What is the medium? TV ads are important as well as Media use of Internet: Youth, and Social Media advertisement using the new Khakis style. Magazines that target more family, fashion and general interest magazines US Weekly, Marie Claire, GO, Parent. XII.Approvals (Who is responsible for â€Å"signing off,† for example: Brand Manager, Marketing Director, then UP Marketing, after shoot the CUP XIII. First, Second, Third, Fourth Round Creative Due Dates – September 1st – until April 1st May. Introduce in XIV. Budget (example: budget is $50,000, quantity 2500, distribution via hand and mail) Budget of $1 Distributed quantity â₠¬â€œ TV media $ 600. 00/1/ ad campaign new version with artist collaboration Taylor Swift and other American famous artist that connect with GAP style. Social Media ad, Youth $300. 00 Print in Magazines $100,000